Currently the most popular game on facebook is farmville. I think that creating a power monitoring app or game that simply shows how much power you use would not be used by anyone. In order for it to be affective, some type of rewards should be given other than that of the reward of saving power and money.
Ways that farmville rewards its players:
- rewards "ribbons" for certain achievments in game
- lets you progress by acquiring new crops, animals, items etc.
- can visit neighbors (facebook friends) to help them grow crops
- having a successful farm, makes the user feel like they are accomplishing somthing
- developing a relationship with your animals and crops, not wanting them to die
- allows you to collect things
Also in order to be successful in farmville, players must be social. This means that players invite other people to participate, in order to recieve in - game rewards. This pulls new players and in a way advertises the game.
The game also allows you to customize your farm, allowing to personalize it. Also competition between players makes players want to play more and be more successful in order to be better than their friends.
In my experience I have found myself playing "Tetris Battle", not onlybecause it is a fun game, but mainly because of competitiveness between me and my friends.
The leader board (which I have highlighted in red) can be seen every time you start the game and also more in depth under the leader board tab.
These kind of rewards and the competitivness of a leader board is something that I think would make my energy saving app successful

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